PROFESSIONAL EXAMPLES

WESTERN CONSERVATIVE SUMMIT

The Western Conservative Summit is the largest gathering of conservatives outside of CPAC. With candid audience shots, highlights from the main stage and breakout sessions this wrap up video was compiled from over 64gb of video. This one-minute video captures the fun and enthusiasm of #WCS18.

Our team delivered more than 69 million impressions on X to ensure #WCS18 trended both in Denver and nationally. Laptops and iPads were utilized to deliver non-stop, on-the-go coverage of the conversation happening in each room. Our team covered the main stage, workshops, check-in, and exhibit hall to capture a comprehensive Western Conservative Summit experience for those tracking the event online. Relevant and timely tweets were posted to highlight opportunities at the photo booth, encouraging participation in the straw poll, and live streaming links to watch WCS in-real time. Graphics were tweeted to add variety to the feed and speakers and participants were tagged in relevant tweets to increase impressions.

D51 School Board

Crafted and executed a comprehensive campaign plan to elect Andrea Haitz, Angela Lema, and Will Jones to D51 School Board.

Their opponents were well-funded and backed by the teachers’ union.

The strategy was to separate Andrea, Angela, and Will from their opponents with a pro-parental rights message. We targeted ads on cable TV, CTV, OTT, Meta, and Google Search. Additionally, we sent mailers, text blasts, and mobilized grassroots support through door-to-door outreach. The result was a clean sweep: all three candidates won, securing a conservative majority.

Re-Elect DA Michael Allen

Developed a comprehensive campaign plan and marketing strategy aimed at reaching Republican Primary voters, emphasizing that DA Michael Allen is the only candidate with the experience to deliver justice to victims.

In this ad, “Justice for Gannon”, the father of a son who was murdered, gives a powerful testimony about DA Allen delivering justice.

We placed the ad on Cable TV and digitally across multiple platforms: CTV, OTT, Facebook, and Instagram. The ad performed well receiving nearly 100k impressions and DA Michael Allen won the Republican Primary Election with 66% of the vote.

Darren Weekly for Sheriff

Established and executed an extensive campaign strategy to elect Darren Weekly to Sheriff.

Faced with a contentious four-way Republican primary against well-known candidates, Weekly entered the race virtually unknown, facing a steep uphill battle.

Our strategy was to not just build Weekly’s name recognition, but to also highlight what made him unique. In this ad, the widow of a fallen police officer delivers a compelling testimonial, underscoring that Weekly is the only candidate trusted by law enforcement and the community.

We placed the ad on Cable TV and digitally across multiple platforms: CTV, OTT, Facebook, and Instagram. The ad received over 80k impressions, targeting likely Republican primary voters.

Additionally, we ran Google ads to prop up Weekly’s name on search results, sent mailers, text message blasts, and grew his name organically on social media and by coalition-building, and garnered support by going door to door.

The strategy proved successful. Darren Weekly won by 630 votes.

Corner Bakery Cares

Led a comprehensive marketing, social media, and public relations campaign to resolve a prolonged protest that had severely disrupted operations for a Corner Bakery Café franchise. For over a year, Occupy Denver targeted the restaurant harassing the owner and patrons over a city camping ban, despite the owner’s neutral stance on the issue. Our strategy was to disrupt the protest by showing the public that Corner Bakery cares. Using video promotion, coalition-building, earned media, and partnerships we successfully shifted the narrative.

Video Promotion:
We challenged the protestor’s narrative that Corner Bakery was just another indifferent capitalist business by offering free muffins and coffee to the homeless. Through a simple message of kindness—'Corner Bakery Cares'—and leveraging YouTube and Facebook, we successfully promoted this message.

Coalition Building:
Built a coalition of concerned citizens to come to Corner Bakery and booked a band to play music there, creating a fun event and drawing an even bigger audience making the protestors unrecognizable among the crowd.

Earned Media Campaign:
Increased public awareness by arranging interviews for the Corner Bakery owner on talk radio, issuing press releases to highlight the protest's impact on local businesses, and successfully securing coverage from local news outlets.

Partnerships:
Worked with the Downtown Denver Partnership, local law enforcement, and the District Attorney’s office to restore peace for both customers and employees.

Within three weeks, the protests stopped, and the community had a favorable perception of the Corner Bakery Café despite being lambasted as uncaring, insensitive capitalists for 13 months.